Our goal for this campaign was to tap into the sentimental and heartfelt reasons people travel. By telling stories from the heart we were able to demonstrate how EVA Air can help connect people around the globe to places and pasts they once thought lost. Continuing with this storytelling the “Gateway to Asia” EVA's 2019 brand campaign we created an integrated campaign to truly immerse customers in the full experience the airline has to offer. We did this with an AR component that brings the world to life on OOH and print.
